3 Types of Small Business Customers

3 Types of Small Business Customers Which Ones Are Best To Sell To And why?

If you’re selling services to the small business community, you have three different types of potential customers that all get lumped together as ‘small businesses’, but they are very different in what they want to buy and how much they’ll pay.

A common mistake that kills your profitability is selling the wrong services to the wrong buyers. Oftentimes without even knowing that you’re doing it

To grow your business quickly and profitably, you must know the three different types of customers. And be able to identify them in your sales and marketing processes, and strategically design your services to meet their needs at the right price points.

I hope you enjoy it!

PS: If you’re an Agency, consultant, or freelancer who would like to know how to package your services for faster sales, more profit, and greater scalability. Then check out Services that Scale, my program where I share the lessons I learned building and selling multiple fast-growth, seven-figure service businesses. While selling to small businesses, focus on verticals.

Avatar photo
Mike Cooch

ServicesThatScale CEO, Mike Cooch has worked with small businesses his entire career and has a passion for helping them grow and thrive.

He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce.

His businesses have been leaders in creating, selling, and delivering 'productized services' that scale, landing them on the INC 5000 list of fastest growing companies three years in a row, and enabling him to sell his business for a successful exit.

He has three children, is an avid skier, hiker and traveler, and is loving life in his new hometown of San Diego.