A Story to Illustrate the Power of a Brand

I heard this story from a clip of a podcast and thought it was a brilliant way to illustrate the power of a brand.

I can’t find who it was, so I’m unable to give them credit. Please let me know if you recognize the person who originally told it!

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Mike Cooch

ServicesThatScale CEO, Mike Cooch has worked with small businesses his entire career and has a passion for helping them grow and thrive.

He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce.

His businesses have been leaders in creating, selling, and delivering 'productized services' that scale, landing them on the INC 5000 list of fastest growing companies three years in a row, and enabling him to sell his business for a successful exit.

He has three children, is an avid skier, hiker and traveler, and is loving life in his new hometown of San Diego.