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  • Marketing Agency, Sales, Strategy

How to Tap Into “Channels” When Selling to Local Businesses

One of the most important sales lessons I’ve learned is the power of leveraging channels to accelerate your sales cycle. If you’re selling any sort of local or agency services or businesses like a restaurant or any of that sort,…

  • Sales

Why You Must Automate Your Sales Process Right Now!

Hey everybody, it’s Mike Cooch. I have a really important concept that I want to share with you that can be a major game changer for most of you. This is particularly for those of you new entrepreneurs or you’re…

Build your own social media assets
  • Business Models, Content Marketing, Influencer Marketing, Marketing Agency, Strategy

Build Your Own Local Media Assets

Hey, it’s Mike here with a quick but important message for all of my local agency folks. I have been very focused on building a local media asset here in San Diego and there are two big philosophies behind it.…

  • Business Models, Marketing Agency, Strategy

7 Examples of Assets Over Agency

In this blog, I am going to talk about the ‘Assets Over Agency Concept’ in detail. I will walk you through the seven major asset opportunities that I have encountered over the last five to 10 years of being in…

  • Featured, Marketing Agency, News, Strategy

8 Resources To Help You Have A More Profitable Relationship With Your Clients

It’s pretty scary for me to say this, but I’ve been working with clients for over 20 years now. I’ve had my fair share of challenges, but also great successes, having built Everon Technology Services (acquired by Plumchoice) into a…

  • Podcast

The Most Important Skill An Entrepreneur Can Master (It’s NOT Sales!)

In this episode, I share with you what I believe is quite possibly the most important skill that you can learn as an entrepreneur—heck, as a human being! I’m also going to share with you some of the particular strategies…

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