Four Reasons Why You Must Focus On A Vertical When Selling To Small Businesses

In this episode I share what I believe may be THE most important lesson I’ve learned about selling to small businesses:

You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue).

There are so many benefits to doing this. In this episode I share four critical reasons why you need to make this decision to focus and go ‘all in’ on a single vertical if you hope to compete and thrive when selling to small businesses.

I’d love to hear your thoughts!

All the best,

Mike Cooch

All the best,

Mike Cooch
ServicesThatScale.com