How to Make the Right Decision Every Time

Make the Right Decision in Your Life:

Jeff Bezos says that the higher your role in the leadership of a company, the more you are just getting paid to make good quality decisions.

That’s your job—make decisions!

In fact, he only expects himself to make three good decisions each day.

As an entrepreneur running a smaller business, you have to do both the THINKING (making decisions) and the DOING. It’s my experience that way too much emphasis is put on the DOING.


Work harder!


That’s all I’m doing.

But an entrepreneur has to make good quality decisions, or all of the hustle in the world is just keeping you on a treadmill.

Do you expand into a new market?

Launch a new product?

Sell your business?

These are all critical decisions.

But do you have a FRAMEWORK or procedure for making high-quality decisions? My guess is no.

That’s why I think you’ll find the resource discussed in this episode incredibly helpful – I certainly have.

They are a summary of the key concepts I learned in a book called ‘The Right Decision Every Time‘. I HIGHLY recommend that you grab a copy.

I’ve also put together a downloadable template of the key framework from the book that you can download here.

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Mike Cooch

ServicesThatScale CEO, Mike Cooch has worked with small businesses his entire career and has a passion for helping them grow and thrive.

He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce.

His businesses have been leaders in creating, selling, and delivering 'productized services' that scale, landing them on the INC 5000 list of fastest growing companies three years in a row, and enabling him to sell his business for a successful exit.

He has three children, is an avid skier, hiker and traveler, and is loving life in his new hometown of San Diego.