10 Big Lessons from 2023 for Entrepreneurs

10 Big Lessons from 2023 for Entrepreneurs

I think I can safely say that we are all glad to say goodbye to 2022. What a mess of a year in so many ways.

But, as with all challenging situations, there were a lot of good lessons to take from the year.

I found ten lessons for entrepreneurs from 2023 that I thought were particularly valuable for entrepreneurs. Here they are:

  1. Life isn’t fair! Or, it’s brutally fair, depending on how you look at it.
  2. Only the paranoid survive, says Andy Grove.
  3. Survivors practice the Stockdale Paradox.
  4. Bite-sized short-term goals are sometimes better than big visions.
  5. Own your communication channel with your customers. Here’s your role model:
  6. Simple, repeatable messages win. Let me say that again: simple, repeatable messages win. Just to be sure I’m clear here: simple, repeatable messages win.
  7. Fully leverage the Internet and automation, or have a REALLY GOOD strategic reason why you aren’t!
  8. Be ready for rainy days. Here’s how…
  9. If you have your health, you have everything.
  10. Carpe Diem.

I hope they are as valuable for you as they were for me!

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Mike Cooch

ServicesThatScale CEO, Mike Cooch has worked with small businesses his entire career and has a passion for helping them grow and thrive.

He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce.

His businesses have been leaders in creating, selling, and delivering 'productized services' that scale, landing them on the INC 5000 list of fastest growing companies three years in a row, and enabling him to sell his business for a successful exit.

He has three children, is an avid skier, hiker and traveler, and is loving life in his new hometown of San Diego.