Top 10 Profitable HighLevel Features for Digital Marketing Agencies

Digital agency owners selling to the small business community know better than anyone how difficult it can be to build a consistently profitable business model. Now High-level features help agencies.

You want to be able to sell high-value services to clients, make a great living, and scale your agency over time. But doing this profitably, without pulling your hair out or burning out your team, is tough without the right systems in place.

A platform like HighLevel changes everything because it is hands down the most robust all-in-one software ecosystem purpose-built to help agencies automate, systematize, and scale client services profitably.

These powerful High-level features enable agencies to:

• Onboard clients faster
• Deliver services more efficiently
• Create consistent high-margin recurring revenue
• Save huge amounts of time and money
• And much more

In this comprehensive guide, we’ll do a deep dive into the 10 most game-changing high-level features for digital agencies and how they can supercharge your profitability and growth.

This means you can onboard and manage as many clients as you want without any per-account fees or incremental costs to you.

So the revenue from each new client drops straight to your bottom line, allowing you to scale up fast.

For example, you pay $297 per month for the Agency Unlimited plan, but then you charge each client $100, $300, $500 per month—or whatever you want—for access to the high-level platform. With no added costs to support more accounts, that quickly adds up to very healthy agency revenue.

And because HighLevel handles automating and managing much of the ongoing client work, you don’t need to scale up your team 1:1 as you add more accounts.

This is a game changer in terms of profitability, efficiency, and scalability.

With other agency management platforms, you pay per seat or per account, so profits get eaten up quickly. But HighLevel solves this problem for agencies and is an incredible business model enabler.

Another High-level feature that makes a massive impact on agency efficiency and profitability is Snapshots. 

Snapshots allow you to create templates or “snapshots” of any assets you want, including:

• Websites
• Landing pages
• Lead generation funnels
• Email sequences
• SMS campaigns
• Retargeting ads
• Automation
• And much more…

You build each Snapshot once as a template and can then deliver it to new client accounts with one click.

This allows you to rapidly set up new client accounts with all assets and campaigns already loaded in, configured, and ready to launch.

For example, you could build a Snapshot for the healthcare industry that contains:

• A custom healthcare website
• Healthcare-specific landing pages
• Lead nurture email sequences
• SMS appointment reminder sequences
• Facebook/Google retargeting ads
• And any other assets and automation commonly used for healthcare

Then, when you sign on a new healthcare client, simply drop your healthcare Snapshot into their new account. Boom… instant setup with a full healthcare marketing ecosystem up and running in minutes.

It looks like you did all the hard work of building those assets, but really all you did was take a picture of an existing template and install it into the new account.

This ability to templatize your core offerings into Snapshot bundles is an enormous efficiency gain for agencies.

It allows you to onboard clients faster, make their investments go further, and deliver amazing results quicker—all while requiring far less grunt work on your end.

SaaS Mode allows you to customize and sell access to HighLevel accounts and features while presenting them as your own branded software and packages.

You control:

• The plans/packages you offer
• Exact features included in each plan
• Monthly or annual pricing for each plan
• Number of user seats
• Add-on credits for SMS, Email, etc.
• And much more

So you can configure and sell high-level accounts tailored to your ideal clients and market.

With your own branded client portal, custom pricing, packages, and features—all created effortlessly with the drag-and-drop interface—it looks and feels to clients like your own proprietary software platform.

This delivers incredible value to clients and allows you to command premium recurring SaaS pricing.

Just like a true SaaS business, you earn passive revenue each month while clients continue renewing access to use “your” platform.

• Web design
• Funnel building
• Copywriting
• Graphic design
• SEO audits
• PPC management
• Social media management
• PR services
• Training programs
• And much more…

You simply find and purchase the specific services your clients need, mark them up to build in your profit margin, and then resell them as your own agency services.

This allows you to provide a full suite of digital offerings without needing extensive in-house capabilities in every niche service.

The HighLevel Services Marketplace contains top providers across all the most in-demand services small businesses need today.

You get to focus on sales and strategy while trusted pros handle service delivery.

This is one of the absolute best ways to scale up service offerings efficiently.

The ability to quickly duplicate and tweak assets is an enormous time and energy saver for agencies.

It minimizes the redundant work of recreating things from scratch each time.

The more you can create efficiencies around replicating and optimizing assets, the more profitable you become.

• Client Website URL
• Client phone number
• Client’s physical address
• Client social media profiles
• Contact email address
• Landing page URLs
• Asset links
• And any other text variables commonly used

The benefit is that when you need to update any of these values, you simply update the master Custom Value source once, and it flows out automatically to all assets systemwide.

So, anywhere that Custom Value is used would pull the actual website URL dynamically from the centralized source.

For example, you could create a Custom Value called [CLIENT-WEBSITE-URL] 

If the client changes their website URL, you update it in one spot, and the change then propagates instantly everywhere.

This saves massive time on asset management and updates.

Custom Values are a total game changer for efficiency and scale.

So, as your clients naturally grow their usage of these services, your agency gets to earn recurring revenue on every call, text, email, etc.

This delivers huge value to clients by handling their communication needs while you earn excellent passive revenue each month with no extra effort on your part.

Most businesses stick with the same hosting provider and SaaS subscriptions for years on end, so offering these services allows you to tap into very stable, recurring revenue streams.

You can essentially act as the outsourced IT and marketing department for clients by consolidating all services under your agency.

This adds tremendous value for clients while earning your agency very healthy margins on services clients are already paying for anyway.

So, your high-converting HighLevel pages work hand-in-hand with the client’s current site, providing better results without requiring an expensive and time-consuming rebuild.

Lead Connector makes client onboarding far more smooth and efficient while enabling you to deliver results faster.

• Advanced educational resources and training
• Case studies and best practices
• Advice and answers from the HighLevel team
• Peer support and connections
• Events and meetups
• And much more

This community accelerates your learning curve tremendously and gives you a built-in support network.

No more struggling alone!

The team at HighLevel is deeply involved day-to-day, providing hands-on help and expertise that guides your success.

The community and culture they’ve built create an amazing environment to help agencies grow faster.

There’s no better partner for results-driven agencies.

PS – I made six shifts in my approach to building my business that allowed me to grow quickly and stop trading my time for money. You can learn them here. 👈🏻

PPS – Here are two ways to get involved with our community of entrepreneurs. Both will give you everything you need to go from where you are today to running a successful seven-figure agency: 

• Click here to sign up for GoHighLevel CRM through me. All of my GoHighLevel CRM customers get access to Moguls for FREE—Just part of the huge Bonus Package I provide. To see the full Bonus Package click here.

• Click here to join Moguls directly. You’ll get access to all of our live boot camps, content, and community that have helped folks just like you scale to seven figures and beyond!