Marketing Agency – Services That Scale

The #1 Reason Your Digital Agency Is Failing To Grow…And How To Fix It!

In this post, I’m going to break down – in real detail! – the most important reason your digital agency is failing to grow – or ins’t growing as fast as you’d like it to be. You may be thinking, “I don’t have enough sales process or marketing happening” or, “I’m targeting the wrong niche”. […]

The 7 Steps To Productize Your Agency Services For Scalability

In this post, I’m going to share with you how an Agency can ‘productize’ their services to create a business that can more easily scale in size and profitability. “Hmmmm…’productize’ Mike? Is that a word?” Yes it is, actually. It refers to the process of developing or altering a process, idea, skill, or service to make […]

The Best And Worst Super Bowl Ads Of 2020

One more Super Bowl is in the books. It didn’t turn out as I had hoped, but I must say that I like that Mahomes and Andy Reid won a Super Bowl…they seem like deserving competitors that give their all to the game – you have to respect that. We know who won the big […]

The #1 Factor Impacting Profitable Growth At Your Business

There are all kinds of factors that can impact how quickly and profitably you’re able to grow your business. Your specific business model. Your strategy for differentiating your business versus the competition. Your ability to build the right team around you. But for most businesses – and particularly for service businesses of any type – […]

How to Tap Into “Channels” When Selling to Local Businesses

One of the most important sales lessons I’ve learned is the power of leveraging channels to accelerate your sales cycle. If you’re selling any sort of local or agency services or businesses like a restaurant or any of that sort, this strategy can help you dramatically grow your revenue in a very short period of […]

Build Your Own Media Assets

Hey, it’s Mike here with a quick but important message for all of my local agency folks. Local Media Property: An Asset I have been very focused on building a local media property here in San Diego and there are two big philosophies behind it. One is that if you don’t own the media, if […]